Essay about Donatos Pizza Case Study - 681 Words

1 Map the research design used by Donato’s for new product development. Final Design Final Product specifications completed Final Design Final Product specifications completed Preliminary Testing Product prototypes built, tested and refined Preliminary Testing Product prototypes built, tested and refined Product Screening Product idea evaluated;Need to consider operations, marketing and financial requirements Product Screening Product idea evaluated;Need to consider operations, marketing and financial requirements Idea Development Product idea developed;Sources can be customers,competitoror suppliers Idea Development Product idea developed;Sources can be customers,competitoror suppliers A: Idea development Developing†¦show more content†¦What kind of diet? * Whether the product can be consumed by the participant’s diet? How can it be? * If in the form of pizza, what kind of diet if it is a pizza? What formulations to be used? * 26% of consumers of food are carb conscious, what food can be called carb conscious? * Does require new technology to make it serve targeted? 3 Evaluate the test market Donatos used. What were its advantages and disadvantages? A: After making a prototype and test the product internally by employees, donatos conduct phone surveys to determine what name to be used by donatos for that product. The survey is based on the name of no dough into a choice of respondents. They did the testing at two restaurants in different locations. This Process is carried by the donatos for about 61/2 months, after which donatos apply to the 184 stores will increase sales. Advantages from this research are: 1. The Primary data which is obtained by the research results are more secured because it is done directly on the object case study research. 2. As the donatos conduct the survey’s they will have strong force for use marketing strategies and operations. Disadvantage from this research are: 1. Develop a product and implement it into market takes much long time, starting from product prototype to test in two restaurant outlets. Total test ,research that took place from july 2003 to 2004 January. 2. The cost is more expensive. 3. There isShow MoreRelatedDonatos Pizza Case Study1272 Words   |  6 PagesDonatos Pizza Case Study 1 ) Describe in detail the method for formulating the research question discussed in Chapter 5. Evaluate fully the wassup meetings as an exploratory methodology to help define the research question. On our course website I posted a video clip of a Donatos commercial. Indicate the unique selling proposition communicated in the commercial and briefly mention your opinion regarding the effectiveness of the commercial. 100 word minimum Donato s Pizza uses the exploratoryRead MoreDonatos Pizza Case Study622 Words   |  3 Pagesdesign is used by the donatos for the new product development. 2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question. A: Wassup donatos meeting conducted by the monthly routine, where each employee brings knowledge of popular culture and explain its effect on donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employees information can be used by donatos, to become an opportunityRead MoreMap the Research Design Used by Donatos for New Product Development1718 Words   |  7 PagesBusiness Research Methods Case Analysis INTRODUCTION For this project youre going to read the Donatos: Finding the New Pizza (Attached) case and answer the discussion questions. Discussion questions: 1. Map the research design used by Donato’s for new product development. 2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 3. Evaluate the test marked Donatos used. What were its advantages and disadvantages? 4. What measurementRead MoreMap the Research Design Used by Donatos for New Product Development1730 Words   |  7 PagesBusiness Research Methods Case Analysis INTRODUCTION For this project youre going to read the Donatos: Finding the New Pizza (Attached) case and answer the discussion questions. Discussion questions: 1. Map the research design used by Donato’s for new product development. 2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 3. Evaluate the test marked Donatos used. What were its advantages and disadvantages? 4. What measurement scales wouldRead MoreCase 1-1: Mcdonald’s Expands Globally While Adjusting Its Local Recipe757 Words   |  4 PagesBA 654 Lesson #1, Assignment #2: Chapter 1 Case Study Review Case 1-1 on pages 35-38 of your text and address the following questions in a brief essay of  250-300 words: CASE 1-1: McDonald’s Expands Globally While Adjusting Its Local Recipe Today, McDonald’s golden arches are one of the most recognized symbols in the world, just behind the Olympic rings. While growth within the U.S. has slowed, the picture outside the U.S. has appeared brighter, until recently. However, globally, taste profilesRead MoreRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pagessatisfaction† By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ï  ¶ Chap-2 Literature Review 2.1 Passage to India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreCase: Pizza Chains of the United States and Pizza Hut10172 Words   |  41 PagesImages Domino’s Pizza: A Case Study in Organizational Evolution Case 7 John Bradley, Eric Friedman, Eric Jeanes, Edward Novotny, Kelly Schuler Arizona State University Tina Borja Rice University Introduction Historically, Domino’s Pizza has been a strong player in both the domestic US and international out-ofhome pizza marketplaces. With more than 9,300 locations in 65 countries, Domino’s is the number two pizza restaurant behind Pizza Hut and number one in the pizza delivery segmentRead MoreProject on Mcdonalds Marketing Mix3972 Words   |  16 PagesProject on McDonalds Marketing Mix ACKNOWLEDGMENT I would like to express my heartfelt gratitude to all the contributors who helped me in completion of my work. They have enriched my study by sharing their valuable knowledge and views and by helping me on various occasions. I get an opportunity to express my views and thoughts to the best of my abilities. I am thankful to Mrs. Pooja for guiding me and the facultyRead MoreCase Study : Mcdonald s Corporation3467 Words   |  14 Pagescontinue with sustainable, responsible, and profitable growth. McDonald’s understands that† our customers are the reason we exist† and that this customer relationship is paramount to making to whole thing work. Chapter III: External Environment The case study provided in the text did not allude to most of the issues today regarding McDonalds external environment. When we speak of this environment, we are identifying the external forces this company faces while attempting to conduct its operations. ApplyingRead MoreKfc and Global Fast Food Industry11778 Words   |  48 Pagesits business units as a means of developing future executives. PepsiCo first entered the restaurant business in 1977 when it acquired Pizza Hut. Taco Bell was acquired one year later. To complete its diversification into the restaurant industry, PepsiCo acquired KFC in 1986. The acquisition of KFC gave PepsiCo the leading market share in the chicken (KFC), pizza (Pizza Hut), and Mexican-food (Taco Bell) segments of the fast-food industry. Management Following its acquisition of KFC, PepsiCo initiated

The Importance Of Being The Eldest Child Essay - 1413 Words

Being the eldest child comes with many perks, but also jobs you need to undertake. As the older one among your siblings you often get the bigger rooms, more freedom, and get new things earlier. As an older brother I have responsibilities when it comes to my family. Being the older sibling, I have roles I need to fulfill. There are often times the younger ones would copy what I do and pick up some of the habits I do without knowing it. I am also the go-to person when my parent needs help doing something. I am often stuck with tasks like taking care of the small problems of my younger siblings or house chores. There are times where I would be held responsible when my parents put me in charge. Especially when my parents aren’t home. There are also times where I sometimes feel that the blame is always on me rather than my younger sibling. But complaining doesn’t change anything. After all, I am the older one and my parents trust me more. The definition of an older sibling means that I was the first born. However, being the first born comes with many task I did not sign up for, like being the role model for my younger siblings. My brother Milton and I always got along with one another, even though we fought all the time. I could remember we would fight for the stupidest things, like who gets to sit where on a car. As we got older the aggressiveness got less and less, and our relationship were stronger than ever. Throughout our childhood, we had similar interests, liking theShow MoreRelatedBirth Order Personality Traits Essay743 Words   |  3 Pagessame family can turn out so differently, with completely different personalities and ways of solving problems. Recognizing the immense influence of family dynamics on young children can clear up a lot of the confusion. 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Classic Airlines Marketing Solution-Mkt 571 Free Essays

Classic Airlines Marketing Solution WK 3 MKT 571 University of Phoenix Abstract Presently Classic Airlines is one of the largest airline carriers in the world. Last year the company had a net income of $10 million dollars on operating revenues of $8. 7 billion. We will write a custom essay sample on Classic Airlines Marketing Solution-Mkt 571 or any similar topic only for you Order Now The year before the company had a net income of $71 million on 8. 5 billion of operating revenues (Classic Airline Scenario, 2010). The net income has decreased $61 million in one year. One of the reasons for the huge decrease in net profit is because of marketing strategies. The company needs to take three stepsto turn the company around. First it needs to analyze the internal and external pressures that has created the present crisis. Second it needs to formulate a problem-solving method, and third it needs to apply the problem-solving method to the current crisis. Analyze current situation {draw:frame} Rising costs, particularly of fuel and labor, have limited Classic Airlines to compete for the valued frequent fliers (Classic Airline Scenario, 2010). To protect the company from possible bankruptcy, a 15% cost reduction has been implementedover the next 18 months. Each department will have cuts, with marketing hardest hit at 21. 5% reduction versus sales and operations at 11. 5% (Classic Airline Scenario, 2010). The following shows the cost reduction goals by department (Classic Airline Scenario, 2010). To make sure Classic Airlines does not go into bankruptcy, the marking department needs to focus on three issues. First, the internal and external pressures causing the decrease in net income needs to be identified. A plan to decrease or eliminate the identified internal and external pressures needs to be formulated. Second, the challenges of the marketing department needs to be solved. The third and final step is to formulate financial strategies by examining possible available resources and other airline’s marketing solutions. Internal and external pressures Classic Airlines is faced with many external and internal pressures. External pressures include the present consumer uncertainty about flying. After the September 11, 2001 terrorist high jacking of anAmerican commercial aircraft, every airline has suffered the worse consumer’s crisis the country has ever experienced. Since the terrorist attack on airplanes, consumers have an unpleasant feeling about air safety. The travel downturn after September 11 has subsided, Classic Airlines overestimated the reversal,and expanded too quickly. That caused Classic to face a restrictive cost structure (Classic Airline Scenario, 2010). Shortly after the terrorist attack, the county entered its worse economic downturn since the Great Depression,which severely crippled the economic stability of world markets. The rising costs of fuel and labor has affected Classic Airlines ability to compete for the frequent flier. Because of increased uncertainty about flying, the economic downturn, and increased labor and fuel costs, Classic Airlines has seen a 10% decrease in share prices in the past year. Other external pressures include: fierce price cutting from competitors, negative effects of the public created low employee morale, and declining confidence of the consumers. The internal pressures includean increasingly volatile union climate and the lowest employee morale in the company’s history. The financial statements including the balance sheet, income statement, and cash flow statements shows a company headed for financial disaster. Last year the net income of the company was $10 million, however;the year before the net income was $71 million, for a decrease of $61 million in one year. To counter further financial crisis the company has mandated a 15% cost reduction over the next 18 months. If the company can’t meet the 15% reduction, the company faces bankruptcy (Classic Airlines Scenario, 2010). Other internal pressures include: increasing cost of labor, low margins, poor employee morale, decrease in customer satisfaction, poor customer service management, and expensive marketing budgets. Objectives,_ obstacles, and resources available in the marketing department _ The main obstacle in achieving the marketing objectives are that Classic Airlines can’t cut prices further. The profit margins can’t decreased to lower levels. The company’s Customer Relationship Management (CRM) is not focused on consumer satisfaction. The Customer Relationship Management department has caused faithful customers to turn to the Internet for their travel needs. Another problem is that the company is trying to avoid bankruptcy by mandating a 15% cost reduction over the next 18 months. This is marketing’s biggest obstacle, to reduce costs by 15% when they need to increase marketing efforts. _Problem- solving method_ By implementing the 9-Step problem -Solving Model, Classic Airlines can solve their challenges and at the same time uncover numerous opportunities. It serves as a valuable tool for all businesses, both large and small. It identifies the problem, plans the solutions, display ethical dilemmas, and defines ensuing issues. The 9 Step problem solving model includes the following steps: Step 1) Define the problem-Knowing exactly what the problem is. Step 2) Measure the problem- Measurement of the current level of performance, to be measured against future performance, Step 3) Set the goals-Goals provide direction and must be stated in terms that are measurable. Step 4) Determine root causes-determine why the process is working the way it presently does. Step 5) Select best strategy- Select a strategy that will best solve the problem. Step 6) Implement strategy- Develop and action plan to implement the solution. Step 7) Evaluate results- Evaluate the effect of the chosen solution. Step 8) Implement appropriate changes in the process- Improves and perfects the process. Step 9) Continuous improvement- Improve the process continuously (Problem-Solving Model, 2010). To be successful in solving Classic Airline challenges, goals will be set and achieved. The goals must address the main challenges of the company including lack of sales, decrease in net income, low employee morale, downturn in the Classic Rewards program, and required budget cuts. Goals will meet the SMART standard of beingspecific, measureable, agreed upon, realistic and time-based. The goal, must be specific which means it iswell defined. Who is involved, what is to be accomplished, location, requirements and constraints should be identified and the reason the goal should be accomplished. The goal should be clear to everyone associated with the program. There must be an exact way for measuring the progress toward the goal. The goal should be agreed upon by all stakeholders and attainable, achievable, and action-oriented. The goal is realistic when people are willing and able to work for its achievement. A goal is realistic when people believe it can be accomplished in the set timeframe. The goal should be set within a certain time frame (Haughey, 2010). Classic Airlines has formulated a table of SMART questions that address the challenges of lack of sales, decrease in net income, low employee morale, downturn in the Classic Rewards program, and required budget cuts (Haughey, 2010). Marketing recommendations Classic airlines needs to cut expenses to produce a net income and avoid bankruptcy. The following are some methods of cutting costs: direct booking through the internet or call center with no sales commissions. Use uniform aircraft such as just the 737-300 airplanes, use a simple system of pricing, on the aircrafts use high seating density and load factors to be efficient, no frills such as free food or drinks, and use of secondary airports to cut charges and turnaround times. One of the ways Classic Airlines can make the airline more attractive to existing customers and new customers is to restructure the company’s frequent flier program. Reforming the Classic Rewards program will be a challenge, however;the returns could turn the company around. Rewarding frequent fliers with new rewards that include various redemption options could improve consumer moral and loyalty. Classic Airlines must provide better service to all their customers, especially the frequent fliers. The goal of the company should be to retain and win back customers, provide exceptional customer service, and offer attractive alternatives to redeeming their frequent flier miles. Providing exceptional service to their frequent fliers and meeting the need of each customer is a duty and obligation of Classic Airlines. Classic Airlines should increase the number of miles Basic, Silver, and Gold members can use in a year by 10%. Classic Airlines should also decrease the number of black-out days. Without improving the frequent flier program, the company will continue to losecustomers, market share, and see net profit continue to decline. Alliance with other carriers would expand available routes and provide more options for frequent flyers to use their loyalty rewards. Alliance with other carriers could decrease its operating costs and increase net income. The company would benefit by becoming a larger company with more services. Conclusion References Classic Airline Scenario, 2010. _University of Phoenix materials-Classic Airlines Exhibit B. _ (2010_). _ Retrieved on March 22, 2010 from University of Phoenix, Resource, MKT/571- Marketing Web site: https://ecampus. phoenix. edu/classroom/ic/classroom. aspx. Classic Airline Scenario, 2010. _University of Phoenix materials-Classic Scenario: Classic _ Airlines. (2010_). _ Retrieved on March 22, 2010 from University of Phoenix, Resource, MKT/571- Marketing Web site: https://ecampus. hoenix. edu/classroom/ic/classroom. aspx. Haughey, D. (2010). Smart Goals. Projectsmart. Retrieved March 23, 2010, from: http://www. projectsmart. co. uk/smart-goals. html Kotler, P. Keller, K. A framework for marketing management, 3rde. (2007). Prentice Hall. Retrieved on March 23,2010 from University of Phoenix, Resource, MKT/571-Marketing Web site: https://ecampus. phoenix. edu/classroom/ic/classroom. aspx. Problem-Solving Model, 2010. BPI consulting. Retrieved on March 24, 2010 from: http://www. spcforexcel. com/problem-solving-model How to cite Classic Airlines Marketing Solution-Mkt 571, Essays

Art The Ultimate Expression Essay Example For Students

Art: The Ultimate Expression Essay Before the portrayal of the human body can be critiqued, you must understand the artists culture. As man evolved over centuries, his views of the body also transformed. Our tour definitely showed the drastic changes in different cultures art. Each culture and era presents very distinct characteristics. Through time and experimentation, we have expressed our views of the human body clearly with our art. Egyptians were the first people to make a large impact on the world of art. Egyptians needed art for their religious beliefs more than decoration or self-gratification. The most important aspect of Egyptian life is the ka, the part of the human spirit that lives on after death. The ka needed a physical place to occupy or it would disappear. Most of the important men of Egypt paid to have their body carved out of stone. That was were the spirit would live after the man dies. They used stone because it was the strongest material they could find. Longevity was very important. The bodies are always idealized and clothed. Figures are very rigid, close-fisted, and are built on a vertical axis to show that the person is grand or intimidating. Most of the figures were seen in the same: profile of the legs, frontal view of the torso, and profile of the head. Like most civilizations, Egyptians put a lot of faith in gods. The sky god Horus, a bird, is found in a great amount of Egyptian art. Little recognition was ever given to the artists. The emphasis was on the patron. Early Greek art was greatly influenced by the Egyptians. Geography permitted both cultures to exchange their talents. The beginning of Greek art is marked by the Geometric phase. The most common art during the Geometric phase was vase painting. After the vase was formed but before it was painted, the artist applied a slip dark pigment to outside. Then the vase was fired and the artist would incise his decorations into the hard shell. It was important to incise humans into the fired slip and not paint with slip. The people in the pictures needed light colored skin, which was the color beneath the slip, because Greeks wanted to make their art as realistic as possible. Much like Egyptian art, the Greeks idealized the bodies of the people in their works. As the Archaic Period evolved, Greek sculptures were almost identical to the Egyptians. Unlike Egyptians, the Greeks refined their techniques. Greeks used marble to construct their sculptures. It was considered more valuable and beautiful than any material available. They softened the lines of the body. Greek sculptors slowly perfected every contour in the human figure. Greek people viewed the human body as something beautiful and so they depicted nude men. Women were eventually nude but only when there was a reason, they needed to be bathing or something where they would be naked. They people that are sculpted are always young and their bodies are still idealized. The Greeks invented contrapposto,  the relaxed natural stance of a sculpture. A figure that is standing in contrapposto becomes a sculpture in the round, meaning that the emphasis is not only on a frontal view but also from all angles. The Hellenistic Period emerged as the Romans began to produce some of the finest art in history. This new revolutionary style was incredible. Figures werent confined to the unnatural or boring positions they had for centuries. All body parts were in perfect proportion. These statues came alive as their limbs reached out into space. Vacant stares evolved into human emotions, which were easily recognized on their faces. I think this renaissance portrayed the way people were thinking. They were exploring philosophy, religion, and politics. This was a time for rebirth. Computer Hackers EssayByzantine and medieval art was very representative. The artists ability to produce lifelike figures had regressed. The emphasis was not on man anymore. Their art was made to glorify God. The fifteenth century marked the arrival of the Renaissance. Artists have finally recaptured the amazing detail and realism that the Greeks and Romans perfected. Artists pushed the limits with new exciting mediums and bright colors. Filippo Brunelleschi, allowed artists to determine the relative size of each figure by inventing the vanishing point perspective. With that tool it was possible to put everything in perfect proportion. Humans were not always idealized as they were in earlier centuries. Many elderly people are found in the paintings. Neoclassical paintings commonly showed contemporary garments and scenes. History painting became very popular. A larger transition was made when color was used to set a mood or express inner feelings. Nothing like this had ever been con sidered. Man viewed his experiences as important stepping stones. To assure that experiences arent forgotten they were preserved in artworks. Humans are often used in modern art. Although the people may appear very large or important, they are usually just vehicles used to convey a message to the audience. In Segals Red Light, we saw a man walking alone in front of n old truck. The man was not colored at all. He seemed to be sauntering across a street at night. A feeling of depression or sadness surrounds the man. The human is not important but the emotion is. Most of the modern art uses the human body to portray a feeling or emotion. Rarely will you find any new art that displays a humans because they extraordinary. Romantic landscaping is incredible. The idea of most of these pieces is to show how insignificant man is. Before humans were always the center of attention but now here they are almost trivial. Artists like Thomas Cole show us what is pure and simple. The paintings use a lot of color to create very natural, unaffected scenes. It seems that we come upon these landscapes almost by accident. They depict ideal settings that are unscathed by the injustices of the world. In my opinion, the beauty of these works is unsurpassed by any other art. Through the ages each culture had its own interpretation of what the human body means. I have briefly explained a few of the broadest views of the human body. In order to explain one in great detail would take volumes. I thoroughly enjoyed Monas tour of the museum and I hope to see her there again. Arts and Painting